Welcome to the
"
The benefits of aligning sales and marketing"
interactive e-book!
Answer these two questions to get started:
Which of the following best describes your job function?
Marketing
Operations
Sales
How would you like to see your organization improve its' sales and marketing alignment?
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Coordinate customer engagement
Coordinate customer engagement
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Use a single source of information
Use a single source of information
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Manage content for sales and marketing
Manage content for sales and marketing
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Improve targeting and lead prioritization
Improve targeting and lead prioritization
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