The Total Economic Impact™ of a Conversational CX

 

iAdvize commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential ROI enterprises may realize by deploying a conversational CX throughout their customer journey. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of a conversational CX on their organizations through the quality and scalability of the conversations they can achieve.